Safe and Care Co. is based in Hong Kong and China with most designs still coming from Denmark and Europe, always remember- ing where it all started, and with three generations working closely together: Jesper and his wife, Winnie, together with Winnie’s brother running their two factories in Dongguan, South China, and back in Denmark: Jesper’s father to- gether with Jesper’s oldest son, Aleksander, contrib- uting as product developers in close cooperation with Jesper’s younger brother, Henrik, and his wife Lisbeth, both working with marketing.